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International Puzzle Distribution

Lovers of beautiful art; creators of extraordinary Jigsaw Puzzle Collections.


What is Holdson?

We are an entertainment company. Our primary focus is the jigsaw puzzle, board game, and toy industries. We’ve been manufacturing jigsaw puzzles (both adult and children’s) and board games here in Auckland, New Zealand since 1939. We also import and distribute some of the world’s best known toy, model kitset, craft, and outdoor leisure brands. After more than 70 years we’re still owned and operated by the same New Zealand family, and we still love what we do.

What do we do?

We create Jigsaw Puzzle Collections both for our domestic market in New Zealand, and the world.

How do we do it?

We take advantage of our many long lasting, productive relationships with artists and art licensing agencies to source beautiful art, and use our years of experience to turn it into extraordinary Jigsaw Puzzles.

When we find a piece of art or an artist we believe in, we publish 4 designs at a time, in 6 sided, full colour boxes. We want our consumers to be proud to give one of our puzzles as a present, but we want them to be so in love with the puzzle that they must have one for themselves! We know our “collections approach” works when people write to us asking where they can get the second, third, and fourth puzzle to complete a series.

What is our vision?

Holdson’s vision is to be the Number 1 Jigsaw Puzzle Brand in the World.

What does that mean?

This is best explained by a bit of a story. If we took you on a tour of jigsaw puzzle retailers in New Zealand, you would see jigsaw puzzles from many leading puzzle manufacturers. However, we know you would leave New Zealand with no doubt in your mind that Holdson is the Number 1 Jigsaw Puzzle brand in the country.

When we work with you, our goal is to make Holdson the Number 1 Jigsaw Puzzle brand in your market, as it is in New Zealand.

We’re realistic, this is a long term goal, and we plan on achieving it in lots of small steps – piece by piece, shop by shop, city by city, and country by country.
We want our distribution partnerships to be long term too. Ultimately we want our distribution partners to share our goal – to make Holdson the Number 1 Jigsaw Puzzle brand in their world.

What can you expect as a Distributor of Holdson puzzles?

Old fashioned service is still very important to us.

We promise to provide you with extraordinary jigsaw puzzle collections that will become must-have items for your customers. We change our range every year, knowing that retailers and consumers always want something new.

As an exporter for over 60 years, we pride ourselves on prioritizing export orders when they come in, and exceeding the expectations of our customers.

Our long term focus means we want your business to grow year by year with us. You’ll never find us imposing huge MOQ’s. We’re happy to customise box design and language to suit your market. We can source artwork for you if you’ve got an idea you think will work. We will arrange all licensing contracts. If you want to position your brand alongside Holdson on a puzzle, we’re able to do that.

In short, you can expect us to be easy to do business with.

Five Company Values Holdson Lives By

1.      It’s all about attitude... we expect ours to be aspirational, passionate, and fun
2.      We look to be creative in our approach to solving the problems of business
3.      We’re always ready to embrace change
4.      We care about and value every voice in our organisation
5.      We strive to create a working environment where exceeding the expectations of our customers is the norm.

If you’re interested in becoming a Holdson distributor, fantastic! We’d love to talk to you.

The first step is to contact me:

Tim Holdsworth: International Sales: timh@holdson.co.nz


Should you have any questions about our products, or require further information about the Company, please feel free to contact us:

Thos Holdsworth & Sons Ltd

386 Rosebank Rd, Avondale, Auckland 1026, New Zealand
PO Box 71 086, Rosebank, Auckland 1348, New Zealand
Telephone: +64 9 828 7159
Freephone: 0800 80 1939
Fax: +64 9 828 8226
www.holdson.com

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